My Hollywood System

Chapter 40:

Chapter 40:

It was early morning when Will opened his eyes and woke up at the sound of the alarm.

Getting out of bed wasn’t a hard task for Will; he was a morning person, after all. However, today it was a bit different.

He had a dream early in the morning, and he kept waking up from time to time due to it, waking up and going back to sleep just to experience the dream again.

Will dreamed about a full-packed theatre showcasing [The Blair Witch Project], and when the movie came to an end, everyone stood up to give a standing ovation.

‘Getting a standing ovation for a horror movie... that’s something funny.’

Sitting upon his bed, he stared at the digital clock hanging on the wall to his right.

[07:34 AM]

[26th October]

This was Halloween weekend, and Will had a good feeling about this week’s audience turnout in the cinema halls.

‘I have a feeling this week will be the best week of my life.’

Taking a light breath, he removed the blanket from himself and headed towards the washroom while recalling last night’s events at his Uncle Ben’s house.

Last night, he had dinner at his uncle’s place, and later, Jennifer dropped him off at his apartment, which he had insisted on even though Uncle Ben invited him to spend the night at his place.

Will didn’t wish to be too reliant on his Uncle Ben and give their family any trouble. And the other thing was, he liked this place better.

He remembered the call Benjamin talked about, and he decided to put it at the back of his mind for now as it wasn’t his priority.

While brushing his teeth, he switched on his phone. The phone’s battery had died while he was watching the movie, and by the time he got back to his apartment, he was too tired to turn it on.

‘Come to think of it... I don’t even remember much... how did I leave Jennifer’s car to go to my room?’

Before he could dwell anymore in thought, the phone switched on, and a string of notifications flashed in front of his eyes.

[12 Missed Calls]

[23 Messages]

“...”

Will put the phone down and immediately went to rinse his mouth.

Coming back, he first called June. Most of the missed calls were from her.

She was currently at her parent’s house, visiting them for the Halloween weekend. Even though she wanted to watch the movie in the cinema with Will, he told her it would be good if she watched it with her family, because he was confident that this was going to be a big turning point in her career.

It was still early in the morning, and getting no response from the call, Will assumed she was most likely asleep.

The next person he called was Carl.

The latter had played a major role in making this movie a reality.

-Hello, Will, is that you?

“Good morning, Carl, yeah it’s me.”

-Good morning, lad. Where were you yesterday? No one picked up your phone. Did you go to any cinema hall to watch the movie?

“I was sleeping for most of the day, and in the evening, I rushed to the cinema hall. Uncle Ben had invited me over, and during that time, my phone’s battery died.”

A peculiar smile appeared on Will’s face, making him look as charming and innocent as a sage, his next words not matching his sage-like aura.

“Yeah, someone getting a heart attack from our movie is actually pretty good. The news would spread like wildfire and give our movie free promotion. I’m expecting the audience rating to increase by at least 30% by the weekend.”

– That... that’s true. I didn’t think that way.

The tone of George’s voice was like he was impressed. They talked for a while more, and George promised that he would do everything to use the heart attack incident as publicity.

For a moment, Will thought he was using someone to profit, but it was Hollywood, and he needed to do everything to make sure his movie became a huge hit.

The next day, the incident had already spread.

Many news websites have covered it, and one of those major websites was Movie flex. There was an article titled ‘Horror movie causes heart attack’.

It was more than enough to attract people, and soon, many people read the article and commented on it.

-Wow! Is this true?

-My brother said he watched this movie yesterday. He was sleeping with the lights turned on.

-Seems like a marketing tactic.

-I’m going to try out this movie. I heard it’s based on real footage.

-Just as I thought I wouldn’t get any good horror movies, this article came on my feed. Going to try it out today.

-Is the kid okay?

-is this movie really that scary? it seems like a farce....

-Yeah, I wonder the same thing. Is it really that scary to have a heart attack?

These were the comments under the article, and it was getting more and more reads by the hours.

At the same time, those who have already watched [The Blair Witch Project] were recommending it to their parents, especially young teenagers and adults.

As they can’t change into costumes and go from house to house to ask for trick or treat, they decided to go watch a horror movie, and Blair Witch Project was the obvious choice.

All this resulted in a huge increase in the occupancy rate in theatres day by day. On the first day, it was only around 15 percent.

The next day, it was 30 percent.

Then, 45 percent.

70 percent.

And the movie was just getting more and more hyped. At the end of the week, George called Will to tell him about the weekly gross of the movie.

Will was expecting a fair number, but when George finished talking, even his eyes went wide.

...

//DreamNote//

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